Writing
Diagnostics
When something underperforms — where to look, in what order, and when to stop guessing.
Why Subscribers Don't Watch Your New Uploads
Subscriber non-viewing usually isn't apathy. Here's how to tell if it's packaging, discovery, or a genuine relevance problem.
·about 7 min
What to Do With YouTube Comments (Besides Replying)
Comments won't boost reach on their own. Here's how to read them for packaging fixes and video ideas instead of treating them as a reply chore.
·about 6 min
What Is a YouTube Channel Audit, Really?
A YouTube channel audit is a search for the gap between what your packaging promises and what your content delivers, not a checklist of vanity metrics.
·about 8 min
Should You Delete Underperforming YouTube Videos?
Deleting a low-view video rarely fixes a channel. Here's how to diagnose the real cause before you destroy the evidence for good.
·about 6 min
What to Do When a YouTube Video Stops Getting Views
A video that used to perform and then stalled has three likely causes, not one. Here's how to tell which applies before you re-edit anything.
·about 6 min
How to Promote a YouTube Video (Without Wasting Effort)
Sharing a video off-platform rarely moves YouTube's own ranking systems. Here's what actually earns search and suggested placement, based on YouTube's…
·about 7 min
Best Time to Post on YouTube: Why That's the Wrong Question
There's no universal best time to post on YouTube. Here's why publish time isn't a ranking signal, and what to check instead of a schedule.
·about 5 min
How to Revive a Dead YouTube Channel (Diagnose First)
Reviving a dead channel starts with a diagnosis, not more uploads. Learn to tell relevance decay from packaging decay before you fix anything.
·about 8 min
What Gets a YouTube Video Recommended?
Recommended and suggested aren't the same system. Here's what YouTube's own documentation credits, and what popular tactics don't hold up against it.
·about 6 min
How Does the YouTube Algorithm Work?
YouTube's documentation describes separate rankings for search and suggested video, not one algorithm. Here's what each actually uses.
·about 5 min
How Long Should a YouTube Video Be?
There's no genre-based ideal length. The real answer comes from where your own retention graph drops, not a benchmark table.
·about 5 min
Why Your YouTube Video Isn't Getting Views: A Diagnostic
A low-view video usually fails at one of three points: impressions, clicks, or retention. Check them in order before touching titles or tags.
·about 7 min
Why Your YouTube Shorts Aren't Getting Views
Shorts run on swipe behaviour, not clicks. Here's why long-form tactics don't transfer and what actually seems to matter for reach.
·about 5 min
What to Check Before Publishing a YouTube Video
Most pre-publish checklists mix fixable items with ones you can't undo. Here's the split that actually matters, and what a checklist can't tell you.
·about 5 min
How Often Should You Upload to YouTube? A Diagnostic
No frequency number is universally correct. Here's how to work out whether your channel's real constraint is discovery or packaging first.
·about 6 min
Why your YouTube videos aren't getting views
A diagnostic, not a pep talk: rule out the thing that is not a problem, then work through the four causes you can distinguish in your own analytics.
·about 5 min