Writing
Analytics
Click-through rate, view duration, retention and impressions — what the numbers measure and what they cannot.
Do Likes and Comments Matter on YouTube? What the Docs Say
Likes and comments aren't named ranking factors in YouTube's documentation. Here's what actually drives search and suggested placement instead.
·about 6 min
How to Read YouTube Analytics: Which Metrics Actually Tell You What to Fix
Not every metric in YouTube Analytics tells you what to do. Here's which numbers diagnose a problem, which just describe one, and the order to check them.
·about 6 min
Watch Time vs Average View Duration: Why They Diverge
Watch time and average view duration measure different things and can move in opposite directions. Here's what each one actually tracks.
·about 7 min
What Is Session Time on YouTube?
Session time is how long a viewer stays on YouTube across a whole visit, not one video. Here's how it differs from watch time and why it matters.
·about 5 min
YouTube Impressions vs Views: What the Pair Actually Tells You
An impression and a view measure different stages of the funnel. Here's what each counts, and why the ratio between them matters more than either number alone.
·about 5 min
How to Read Your YouTube Retention Graph
A drop at 0:10 and a drop at 8:00 mean different things. Learn to diagnose your retention graph by shape and location, not just the line going down.
·about 7 min
Average View Duration on YouTube: What It Actually Measures
Average view duration is total watch time divided by total views, not a satisfaction score. Here's why the raw number misleads without context.
·about 6 min
What Is a Good Click-Through Rate on YouTube?
There's no universal good CTR on YouTube. Here's why benchmark ranges disagree, and how to build a baseline from your own channel.
·about 6 min