Writing
Research
Outliers, competitor channels and format analysis — reading other channels before betting your own.
How to Study a Viral Video Without Fooling Yourself
A single viral video can't tell you why it worked. Here's the comparison method: baseline, click vs watch, retention, and a control group.
·about 7 min
YouTube Competitor Analysis: Beyond the One-Channel Teardown
Real competitor analysis on YouTube tracks several channels at once and tests for patterns, not a teardown of one rival's best video.
·about 6 min
How to Tell If a YouTube Video Format Is Worth Copying
A three-check filter for deciding if a YouTube format is a repeatable pattern or a lucky hit, before you spend a video finding out.
·about 5 min
What is an outlier video on YouTube?
An outlier beat its own channel's normal performance — but two ways of measuring that disagree with each other. Here is what each one divides by.
·about 6 min
How to find outlier videos in your niche
The manual method for finding videos that beat their channel's normal performance, the arithmetic behind it, and the three mistakes that make the number lie.
·about 6 min
How to analyse a competitor's YouTube channel
Separate what you can measure from what you are inferring and the analysis stops being a guess with numbers on it. The order, and where it stops.
·about 4 min