Methods/Writing the title

Writing the title

Traffic source, then emotion, then model an outlier

Five to ten words decide whether anything else gets seen, and clicking is a split-second emotional decision rather than a logical one. The method runs in a fixed order: establish where the video will be found, choose the emotion that suits it, then model the structure of something that already worked instead of inventing from a blank page.

How the method runs

• 1. Pick the traffic sourceBrowse and search are different jobs. A browsing viewer is scrolling past and must be interrupted; a searching viewer is hunting and must be reassured they have found the right thing. Negative angles tend to win in browse, clear positive outcomes in search.
• 2. Name the emotionCuriosity, desire or fear — and curiosity generally works as the top layer over one of the other two rather than on its own. If the title makes nobody feel anything, it gets rewritten.
• 3. Model, never inventBreak a proven title down to its underlying structure — the mechanism, not the subject — and apply that structure to your topic. The generator will not claim to have modelled a specific video it was not given, because it has no swipe file unless you supply one.